Hospital Account Management Pharma Course

LEARNING OUTCOMES

By the end of this course you will understand:

• What is account management?
• What is key account management?
• Becoming partner of choice
• Account management and account selling
• Identifying key accounts
• Why is account management important?
• Value selling
• Influence versus usage
• Discovering opportunities
• SWOT analysis
• Planning and prioritisation
• Drug and therapeutics committees
• Hospital planning
• Guideline development
• Shared care protocols
• Patient pathways
• Structure of a hospital
• Understanding and engaging multiple stakeholders
• Understanding the decision-making process
• Hospitals and primary care
• Contract prices
• Inpatient and outpatient care
• Understanding acute care funding
• Procurement, supplies and pharmacy

What is account management? What is a key account? Find out the answers and more in this course that looks at how you can work hospital accounts.

• Who can take the course: Medical representatives
• Course duration: 2 hour
• Certification Duration: 2 year

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