Understanding the ABPI Code of Practice (Sales) Course

LEARNING OUTCOMES 
By the end of this course you will understand:  

• Scope of the code 
• The clauses 
• A breach of clause 
• Marketing authorisation 
• Transfers of value 
• Certification 
• Claims and comparisons 
• Promotional material 
• Emails 
• Electronic communication 
• Disguised promotion 
• Studies and trials 
• Medical and educational goods and services 
• Therapeutic review services 
• Donations 
• Samples 
• Meetings 
• Engaging healthcare professionals 
• Representatives 
• The exam 

Welcome to this course about the Association of the British Pharmaceutical Industry (ABPI) Code of practice.  

This course will help you explore the main clauses of the code that relate to your role as a field-based employee.  

The guidance notes at the back of the ABPI Code require every company to provide guidance for their employees about how they should comply with the code. You should consult your company's guidance alongside this course.