Welcome To Our

Hospital Account Management Medtech Course


By the end of this course you will understand:

  • What is account management?
  • What is key account management?
  • Becoming partner of choice
  • Account management and account selling
  • Identifying key accounts
  • Why is account management important?
  • Value selling
  • Influence versus usage
  • Discovering opportunities
  • SWOT analysis
  • Planning and prioritisation
  • Drug and therapeutics committees
  • Hospital planning
  • Guideline development
  • Shared care protocols
  • Patient pathways
  • Structure of a hospital
  • Understanding and engaging multiple stakeholders
  • Understanding the decision-making process
  • Hospitals and primary care
  • Contract prices
  • Inpatient and outpatient care
  • Understanding acute care funding
  • Procurement, supplies and pharmacy

What is account management? What is a key account? Find out the answers and more in this course that looks at how you can work hospital accounts.

  • Who can take the course: Medical representatives
  • Course duration: 2 hour
  • Certification Duration: 2 year

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