Understanding the ABPI Code of Practice (Marketing) Course

LEARNING OUTCOMES

By the end of this course you will understand:

• Scope of the code
• The clauses
• Marketing authorisation
• Transfers of value
• Prescribing information
• Abbreviated adverts
• The black triangle symbol
• Adverse event reporting
• Journal advertising
• Claims and comparisons
• Certification
• Promotional material
• Emails and electronic communication
• Disguised promotion
• Reprints and quotations
• Studies and trials
• Scientific services
• Medical and educational goods and services
• Therapeutic review services
• Donations
• Promotional aids
• Samples
• Meetings
• Engaging healthcare professionals
• Relations with the public and patient organisations
• The internet

Welcome to this course about the Association of the British Pharmaceutical Industry (ABPI) Code of practice.

This course will help you explore the main clauses of the code that relate to your role as a marketing employee.

The guidance notes at the back of the ABPI Code require every company to provide guidance for their employees about how they should comply with the code. You should consult your company's guidance alongside this course.